Are you advertising on IPL digitally? Do you know the impact of your advertising?
2024 has multiple impact properties on brand calendars. It started on March 22nd with the 17th edition of the IPL which has seventy-four matches being played over 2 months, giving advertisers ample opportunity to drive reach for their brands. No wonder 250+ brands are vying for the attention of the consumers.
Do marketers know if their brands are able to stand out in this context? What reach are campaigns delivering; more importantly, how are they performing vs. competition?
TAM & VTION bring to you a one-of-its-kind offer that fuses viewership data from VTION’s digital panel with advertising exposure captured by TAM.
Should you want to go beyond just how your digital media plan delivered to what impact the campaign had on brand metrics, you can also choose to run a Brand Lift and Impact Survey on the panel.
What are you waiting for?
Write now to [email protected].